Youth Aesthetic–Inspired Peloton Special Projects
Graphic & Capsule Development Study
Led development of youth aesthetic–inspired graphic systems across special projects for Peloton, translating instructor identity, brand energy, and event storytelling into cohesive, production-ready apparel executions.
This body of work spans instructor-led capsules, branded event graphics, and seasonal statement pieces — each requiring distinct visual language while maintaining alignment with core brand equity.
All For One
Music Festival ’22
Developed commemorative graphics for the All For One Music Festival capsule, translating event energy into a bold, high-impact tee.
The poster-inspired artwork balanced:
• heritage concert typography
• gradient performance color
• logo prominence
• roster hierarchy
• collector appeal
Front and back graphics were constructed with clear typographic hierarchy and scalable execution across print methods, ensuring durability and clarity on dark grounds.
The design captured the atmosphere of a live event while remaining wearable beyond the moment — functioning as both memorabilia and performance apparel.
Instructor Capsule Development
Designed personality-driven graphic capsules inspired by individual instructor aesthetics, interpreting tone, color, and energy into youth-forward applications.
Rather than replicating adult graphics at smaller scale, artwork was recalibrated to:
• soften typographic aggression
• adjust color saturation for wearability
• refine proportions for extended size ranges
• maintain high-visibility clarity during movement
Capsules were engineered to function as standalone drops while integrating seamlessly into broader seasonal assortments.
Seasonal Holiday
Statement Sweater
Designed holiday-focused graphic sweater concept blending festive storytelling with performance brand clarity.
Artwork integrated:
• dimensional texture considerations
• trompe l’oeil knit printed puff
• brand mark integration without visual clutter
The goal was to create a holiday piece that felt celebratory yet elevated — avoiding novelty fatigue while maintaining commercial viability.
Outcome